I'm super interested in how memory might effect media consumers and the information that they process based on the ideas of Mere Exposure Effect which states that "mere repeated exposure of the individual to a stimulus object enhances his attitude towards it." (Zajonc, 1968) I'd like to look at this by performing a survey similar to that of Tavassoli, Shultz, and Fitzsimons in 1995 where they surveyed a number of people shortly after watching a television sporting event in order to verify whether they could recall the ads they saw, and whether their attitudes towards the company were positive or negative. I would hope to be able to eventually address the needs for news organizations to treat consumers of their respective mediums as clients that they are trying to engender that recall and positive attitude with.
Tavassoli, N. T., Shultz, C. J., & Fitzsimons, G. J. (1995). Program involvement: are moderate levels best for ad memory and attitude toward the ad?. Journal of Advertising Research.
Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of personality and social psychology, 9(2p2), 1.
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