journals and articles
Journal of Media Economics
The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.
the article from journal of media economics
Armando J.& Garcia P(2013) Media Plurality and the Intensity of Readers' Political Preferences.26(1),41-55
Abstract
In this article, the author studied the effect of the intensity of readers' political preferences on the news firms' incentives to choose between a single- and a multi-ideology strategy (i.e., media uniformity vs. media plurality). The author shows that alternative formalizations of the intensity of readers' preferences alter the equilibrium level of media plurality, given that they affect demand for news. In particular, when the readers' disutility of consuming news that differs from their ideal variety is relatively high for politically close news, the media firms choose a multi-ideology strategy, because the increase in demand is large. On the contrary, when the readers' disutility of consuming news that differs from their ideal variety is relatively low for politically close news, media firms choose a single-ideology strategy because a multi-ideology strategy does not significantly increase demand.
article online:http://www.tandfonline.com.ezproxy.lib.utexas.edu/doi/pdf/10.1080/08997764.2012.755984
Asian Journal of Communication
Launched in 1990, Asian Journal of Communication (AJC) is a refereed international publication that provides a venue for high-quality communication scholarship. It focuses on the systems and processes of communication in the Asia-Pacific region and among Asian communities around the world. AJC brings to its readers the latest, broadest and most important findings in the field of Asian communication studies. It publishes articles that report empirical studies, develop communication theory, and enhance research methodology.
AJC follows a rigorous procedure of double-blind peer review to maintain its high standard of scholarship. It is accepted and listed in the Thomson Reuters SSCI. The journal is housed editorially at the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore, jointly with the Asian Media Information and Communication Centre (AMIC). Currently a quarterly, AJC will publish six issues a year from 2011.
Chyi,H.I& Huang,J.S(2011).Demystifying the demand relationship between online and print products under one newspaper brand: the case of Taiwan and the emergence of a universal pattern.21,(3), 243-261
Abstract:
This study uncovers a universal pattern regarding the oft-misunderstood demand relationship between online and print products under one newspaper brand.
Growing from the portfolio management perspective and building on previous research conducted in the US and Hong Kong, this study examines the newspaper market in Taiwan. Secondary analysis of survey data collected from 7706 Web users confirmed that: (1) the print edition attains a much higher penetration relative to its online counterpart, suggesting that more people would rather consume the print edition over free Web offerings; and (2) compared with the general public, readers of the online edition were more, not less, likely to read the same newspaper’s print edition. Such counter-intuitive findings carry important theoretical and managerial implications regarding the management of multiple product offerings under one newspaper brand.
article online:http://web.ebscohost.com.ezproxy.lib.utexas.edu/ehost/pdfviewer/pdfviewer?sid=97fbbb3b-0d22-4b65-a793-d345d19c8580%40sessionmgr114&vid=4&hid=114
Abstract:
This study uncovers a universal pattern regarding the oft-misunderstood demand relationship between online and print products under one newspaper brand.
Growing from the portfolio management perspective and building on previous research conducted in the US and Hong Kong, this study examines the newspaper market in Taiwan. Secondary analysis of survey data collected from 7706 Web users confirmed that: (1) the print edition attains a much higher penetration relative to its online counterpart, suggesting that more people would rather consume the print edition over free Web offerings; and (2) compared with the general public, readers of the online edition were more, not less, likely to read the same newspaper’s print edition. Such counter-intuitive findings carry important theoretical and managerial implications regarding the management of multiple product offerings under one newspaper brand.
article online:http://web.ebscohost.com.ezproxy.lib.utexas.edu/ehost/pdfviewer/pdfviewer?sid=97fbbb3b-0d22-4b65-a793-d345d19c8580%40sessionmgr114&vid=4&hid=114
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