Monday, September 23, 2013

Writing an Online Survey Questionnaire



Using the guidelines discussed in class and your readings for writing valid survey questions and response categories, write at least 10 questions about a topic of interest to you. Your survey questionnaire should also include the following:

a.  Specify the title that reflects specific focus of your questionnaire, and include a short description of your sampling frame.
b.  An opening paragraph introducing your survey.
c.  At least one contingency question.
d.  At least one matrix question.
e.  At least one open-ended question.
f.  At least one nominal level question.
g.  At least one ordinal level question.
h.  At least one ratio level question.
i.  Demographics. 
k. Questionnaire closing. 

You may use the survey questionnaire in Appendix A2 as a guide for a correct questionnaire format.  Please label the following in your questionnaire:
(1).  Open-ended question.
(2).  Contingency question.
(3).  Matrix question.
(4).  Ordinal question.
(5).  Ratio question.
Labels should be placed adjacent to the question referred to.
                                                                                                                       
Proofread your questionnaire so it will be free of errors.

You are encouraged to use your free account on Qualtrics to complete this assignment. Sign up at: http://www.qualtrics.com/academic-solutions/university-of-texas-college-of-communication/

Turn in a hard copy in class on Thursday, Oct. 3.

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